Direct Mail – Stop and think
Image by HubSpot via Flickr There haven’t been too many posts for the last few weeks. That has been due to the fact that we are working on a new course – all will be revealed in a few weeks, but...
View ArticleDirect Mail Success
I was just finishing a marketing plan for a client this morning which included a whole section on direct mail. Although it’s not right for all companies in this case it was, and I had included some...
View ArticleDirect Mail Mistakes
I received a piece of direct mail today from a printing company – who will remain nameless. It was a really great example of how not to do direct mail, and it went something like this…I have changed...
View ArticleTarget, target and target some more
We run a marketing course about targeting and finding ideal clients, we have slide with a great big target on it (like the ones used for archery) and we ask the audience, where they think they would...
View ArticleMarketing Ideas for Direct Mail
In an increasingly digital age, there is less and less emphasis on actually sending “things” out to people. We send PDFs, images, emails, connect on Facebook, text each other and use instant messaging....
View Article5 Mailshot Examples
I have been having a look around the web for some inspiration for some mail shot ideas. Direct mail that stands out, that commands attention is rare, it’s just normally a sales letter and a brochure,...
View Article